Purchase Limits: Stop One Buyer From Clearing Your Pool
You spent two weeks building a community on WhatsApp. You drop a hidden 50%-off link to your most loyal fans on a Friday afternoon. Within 90 seconds, one person buys 30 tickets. The pool is gone. The other 200 people in the chat get nothing.
That doesn’t happen anymore.
Two new caps, one ticket
Every ticket in Usetix now has two optional limits:
- Max per order — how many of this ticket can sit in a single cart
- Max per customer — how many can be bought across all orders by the same email
Set one, set the other, set both, set neither. They’re per ticket — your “VIP Friday” can be capped at 1 per buyer while your “GA” stays uncapped.
When you’d use them
- Discount links you share with a community — drop a 50%-off link in your subscriber list and cap it at 2 per buyer. The whole list gets a fair shot.
- VIP / front-row tickets — limit to 2 per email so one super-fan can’t claim every premium seat.
- Anti-scalping for in-demand drops — combined with hidden ticket links, this gives you tight control over who gets through.
- Family-friendly events — cap a kids ticket at 4 per order if you want adults to also buy a chaperone seat.
What counts toward the limit
The per-customer cap is keyed on the buyer’s checkout email. Paid and currently-reserved orders both count. Cancelled and refunded orders don’t — so a buyer who cancels in good faith can buy again, and you don’t have to manually reset anything.
How to set it
In the admin dashboard, edit any ticket. Two fields sit right under the stock setting:
- Max per order — leave blank for no limit
- Max per customer — leave blank for no limit
Save. The next buyer who tries to exceed the cap sees a friendly message in their checkout — same UX whether they pay with Stripe or PayPal.
You can also ask the in-app AI assistant: “Cap the early-bird ticket at 2 per customer.” The agent knows about the new fields and will set them for you.
Try it now
Purchase limits are live for all Usetix accounts. Existing tickets are unaffected — both fields default to empty (no limit). Add one when you need it.
Read the full guide: Purchase limits docs.
Questions? Reach out at [email protected].