Analytics: See What Actually Sells Tickets
You run ads, post stories, send a newsletter, and drop a link in five WhatsApp groups. Tickets sell. Then you open the order list and still cannot answer the only question that matters:
Which channel actually put people in the room?
Shop Analytics is live. Open Analytics in the admin, pick a period or a single event, and see the path from first visit to paid order. Live View sits next to it for sale nights and drops.
Numbers you check every day
At the top of Analytics you get the KPIs organizers actually use:
- Revenue and orders, with period-over-period change
- Conversion (consented sessions that bought)
- Returning visitors vs new
- Views, sessions, visitors
- Average order value
Each card has a sparkline for the selected range. Click a card to open a larger chart for that metric. Filter today, 7, 30, or 90 days, or set a custom range. Scope everything to one event when you need a clean post-mortem after the show.
Below the cards, a performance trend chart switches between views, sessions, orders, and revenue so you see shape over time, not only a single total. Next to it sits the devices breakdown (mobile, desktop, tablet) for consented sessions.
The conversion funnel
Guessing where people drop off is expensive. Analytics shows a four-step funnel on consented traffic:
- Sessions
- Event visits
- Checkout visits
- Converting sessions
You see the share that survives each step. If Instagram drives traffic that dies before checkout, you fix the page, not the ad budget. If checkout is full and conversion is weak, you look at price, ticket types, or friction at pay.
The funnel is labelled as consented sessions only. That is intentional measurement, not a guess.
Traffic sources: first touch, not folklore
Sources are first touch. The visit that started the journey gets the credit, with utm_source, utm_medium, and utm_campaign (or direct / referrer host when there are no UTMs).
For each source you see:
- Page views and sessions
- Orders and conversion rate
- Revenue
Click a source and land on the filtered order list for that campaign window. Export the same breakdown as CSV when you need a spreadsheet for the team or the agency. The report is also available as JSON for tooling.
That pairs cleanly with what you already had: UTM parameters on the order still capture last-click at checkout without a tracking cookie. Analytics answers the longer story. Orders answer the final click.
Top events
When you view all events, top events ranks the period by revenue, orders, and views. Drill into one event and the whole report scopes down. No export gymnastics for a single-show review.
Measurement coverage and consent
Full journey analytics only runs when shop collection is enabled and the visitor consents. That is deliberate under EU rules. You get:
- A consent banner in the shop, plus a preferences page to accept or decline later
- Session and visitor cookies only after grant
- Retention limits and cleanup on the backend (raw page views, visits, consent lifetime)
- A measurement coverage panel: how many views and orders are actually linked to consented visits
Orders and revenue still count whether or not the buyer consented to analytics cookies. Consent gates the visit path, funnel, and conversion math, not whether a paid order exists.
You can pause collection in Shop settings without losing the rest of the admin.
Tracked shop surfaces include storefront, event pages, ticket selection, checkout, and embeds. Anonymous page views can still roll up for volume; sessions, visitors, funnel steps, and first-touch conversion require consent.
Live View: the shop right now
Analytics also has Live View.
On Live View you get:
- Active sessions in the last five minutes (with how many are located on the globe)
- Revenue today, orders today, sessions today
- People currently checking out
- An interactive globe with coarse locations of consented activity (sessions vs orders)
- Active locations list
- A recent orders feed as sales land
- Focus mode for sale nights: leave it full screen, watch momentum, skip refreshing a dozen tabs
Locations are coarse geolocation for consented sessions, not street addresses. Live data refreshes while the page is open.
Ask the AI
The in-admin AI assistant and MCP tools can pull the same privacy-aware report: live activity, funnel, coverage, sources, devices, top events, orders, and revenue. Ask for a 30-day summary, a single event, or live activity without leaving chat. For your own integrations, the analytics API exposes both historical and live reports, while the Shop settings API controls future collection.
How to open it
- Log in to your admin dashboard
- Open Analytics
- Pick the period (and event if you want)
- Use Live View on event day
- Export CSV when the source table needs to leave the app
- Confirm collection is on under Shop settings if you want full journey data
New to Usetix? Create your account and sell your next event with the data still attached to the sale.
Questions? support@usetix.io.