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Every ticket can carry an availability window — an optional Available from and Available until. Outside that window the ticket simply isn’t shown in your shop, and it can’t be bought. No manual hide/unhide, no calendar reminder to flip it at midnight.

The two fields

Field What it does
Available from The ticket goes on sale at this moment. Leave blank to make it available immediately.
Available until The ticket leaves sale at this moment. Leave blank for no end.

Set one, both, or neither. A ticket with no window behaves exactly as before — always available.

Early bird → general admission, automatically

The headline use case. Create two tickets:

  • Early Bird — priced lower, Available until June 15, 00:00
  • General Admission — full price, Available from June 15, 00:00

Before June 15 your shop shows only Early Bird. The instant the clock passes the cutoff, Early Bird disappears and General Admission takes over — no overlap, no button to press. Because both share the same instant, the handoff is clean to the second.

When to use it

  • Early-bird / phased pricing — a cheaper tier that closes on a date, then the regular tier opens.
  • Last-minute tickets — a tier that only appears in the final 48 hours.
  • Timed reveals — a ticket that goes live at a precise announcement time.

It works for both standard and group tickets.

How to set it

In the ticket form (admin dashboard → your event → tickets), fill in Available from and/or Available until. Times are read in your event’s venue timezone — the same as the event’s own dates — so “June 15, 00:00” means midnight where your event happens.

The in-app AI assistant can do it too: “Make the Early Bird ticket available until June 15, and General Admission from June 15.”

Good to know

  • Times are compared as exact instants, so the switch fires precisely — no polling delay.
  • The window is enforced on the server, not just hidden in the UI: a ticket outside its window can’t be purchased even from a stale page.
  • It pairs naturally with promo codes — the window controls when a ticket sells, a promo code controls the price.